The marketing analytics firm – active since Jan. 1, 2008 – is in the midst of an ambitious 16-month project, wherein it hopes to release a new service each month for the next year and a half.

“The main purpose of these services is lead generation, generating qualified leads for sales,” Stanley said. “Not just throwing marketing material out there, but actually listening to people’s needs so you can get a 90% percent success probability: If you call them, they will buy. You’re not looking to sell 100 leads or 1000 leads, you’re looking at a list of three leads a month that are really, really good leads.”

In February, Contemporary Analysis made its search engine marketing expertise available to patrons by, as Stanley put it, determining ”the profitability of using one keyword as opposed to another, or saying, ‘This keyword is worth 10 dollars a click; this keyword is 50 bucks a click.’” This month, the company is gearing up to release an employee assessment tool.

“We’re selling the outcome of the product — you don’t have to buy the actual products, but you can buy the results,” Stanley said. “Think of it as a subscription to the benefits.”

Given the cut-and-dry nature of math in which there’s often only one right answer, Stanley exudes a steadfast certainty in his company’s services.

“People always ask, ‘How do you know you’re right?’” Stanley said. “Well, I’m not guessing. I’m finding what numbers most accurately represent the data you have, and then applying the necessary algorithms to show if this happens, then it impacts that in a specific way. As in, if this happens in the economy, then I know it impacts my sales like this.”

In a process he described akin to “panning for gold,” Stanley gathers pertinent information to be scrutinized from a wide range of places: accounting ledgers, assorted surveys, even social media networks. That last source, social media, has proven especially fruitful as its presence continues to expand throughout consumers’ lives.

“We rarely have to send out surveys anymore because people will typically — over a year or so — tell us everything we need to know,” Stanley said. “I don’t have to ask them their favorite music; I don’t have to ask them how often they party; I don’t have to ask them how often they talk to the opposite gender; I don’t have to ask them what products they love and what products they hate. They talk about it already. It’s wonderful.”

By overlaying that data with geographical spreads, Contemporary Analysis can map out areas where certain products or services will encounter the highest success rates. Of course, despite the wealth of information people post about themselves online, CA keeps the majority of that data private.

“We don’t violate privacy. If you want to remain private, it’s not like we hack your account,” Stanley said. “All we tell clients is, ‘in this location or this three block radius, these are your best chances.’ Basically we’re telling clients where specifically to send their product, but not anything about them.”

Off to a strong start, Contemporary Analysis appears to be in good shape to meet its bold 16-month service reveal schedule. But like any entrepreneur, Stanley accepts the venture as a potent mixture of risk and reward.

“Entrepreneurship is the exploration of the darkness,” Stanley said. “That path into the unknown.”